Introducing U-Choose Classic by Universal: Custom Comfort, Timeless Style

At Curated Furnishings, we’re always looking for ways to make your furniture shopping experience more personal, more inspiring, and more effortless. That’s why we’re thrilled to introduce the U-Choose Classic upholstery program from Universal: a beautiful (and brand-new!) addition to our showroom.

Product image collage showing a range of U-Choose Classic upholstery pieces from Universal Furniture, including sofas, chairs and sectionals with various arm styles and configurations.

Endless possibilities, all in one collection. Explore the U-Choose Classic upholstery program in our showroom and see how easy it is to customize your perfect piece.

Known for its commitment to quality, comfort, and timeless design, Universal creates pieces that are as beautiful as they are livable. With a focus on approachable luxury, Universal blends form and function seamlessly, offering furniture that is thoughtfully designed, exceptionally crafted, and made to stand the test of time.

The U-Choose program takes that philosophy a step further, offering customizable seating that reflects your unique style and lifestyle. Handcrafted in North Carolina, this tailored line of sofas, sectionals and chairs allows you to make each piece your own. You can choose your arm and leg types, tailoring the silhouette to suit your style and allowing you to create a look that’s entirely your own. From there, you can customize the leg finish to coordinate with your space and choose from more than 500 fabric and leather options, including family-friendly performance fabrics, to create a piece that’s perfectly suited to your home.

Choose from:

  • loveseat, sofa, sectional, chair, or ottoman configurations

  • 5 arm styles

  • 4 leg options

  • welt or no welt

  • multiple cushion core types

  • a variety of leg finishes

  • over 500 fabric and leather options


Available Configurations

Arm Styles

Leg Styles


Whether you’re drawn to more traditional silhouettes or something more traditional, U-Choose Classic makes it easy to build the perfect piece from the inside out. And with the guidance of our experienced design consultants, customizing your furniture feels less like guesswork and more like a custom collaboration.

The U-Choose Classic program is available exclusively in-store. We invite you to visit our Richmond showroom to explore the collection in person. Sit, test, compare, and customize with confidence, knowing you’ll leave with a piece that’s built just for you (and built to last).

Stop by to bring your vision to life, one detail at a time!

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